JUMP 4 LIFE

2005

A charitable program run by Land O'Lakes, Hoops 4 Africa (A non-profit organisation in the United States) and U.S. Agency for International Development (USAID). Their platform was to use basketball and entertainment as a vehicle to promote awareness around HIV/Aids and Nutrition

The program? "Jump4Life". It's mission? To combine starpower influence with food industry expertise to affect social change and promote good nutrition among sports-minded youth and young adults in Kenya; specifically focusing on curbing the tide of the HIV/AIDS pandemic and improving the quality of life for those living with the disease. The Jump4Life initiative is funded through a public-private partnership involving USAID's Global Development Alliance Secretariat.